Video is critical in today’s marketing world
Let’s be honest, we can’t get away from video anywhere. Whether we’re on our devices, waiting in a doctor’s office, or lounging at night while relaxing, video is a part of our lives. This is why video is so incredibly critical within our marketing world, for all businesses and brands of all shapes and sizes. Here are a few reasons why we cater to video content creation.
Video content has the power to capture attention and engage viewers in a way that text or images alone cannot. It combines visuals, audio, and storytelling elements, making it more memorable and impactful. When done right, videos can evoke emotions, tell compelling stories, and leave a lasting impression on viewers.
Watching video has been a part of our culture for some time. We’ve seen it percolating over many decades. However, with the widespread availability of high-speed internet and the popularity of video-sharing platforms like YouTube and social media networks, videos, as we know, can reach a large audience. They can be easily shared, embedded, and distributed across various platforms, allowing for increased visibility and exposure for your brand or product. As a result, solid video content provides an effective way to showcase products or services in action. They allow you to demonstrate features, highlight benefits, and provide a deeper understanding of how your offerings - whether a small or large business or even a nonprofit - can solve customers' problems or meet their needs. The visual demonstration of video can build trust, increase confidence, and influence purchasing decisions.
Videos also offer an opportunity to express your brand's personality, values, and unique selling proposition. Through visual storytelling, you can create that critical connection with your audience, foster emotional engagement, and establish a memorable brand identity. By conveying your brand's story and values, videos can help you differentiate yourself from competitors and build a loyal customer base.
From a pure technological and software-based perspective, video content tends to generate higher levels of engagement compared to other forms of content. People are more likely to watch a video than read a lengthy blog post (hmmm….) or article. Engaged viewers are more likely to share, comment, like, or subscribe, thereby increasing brand exposure and reach. Additionally, videos can significantly impact conversion rates as they provide a persuasive medium to communicate your message and compel viewers to take desired actions, such as making a purchase or signing up for a newsletter. Let’s not forget about search engine optimization (SEO) within this realm as well. A carefully curated video on your website can enhance your SEO efforts. Search engines often prioritize video content in search results, especially for queries with video intent. By optimizing your video titles, descriptions, and tags with relevant keywords (especially via YouTube), you can increase the likelihood of your videos being found by users searching for related topics. Additionally, video content embedded on your website can increase dwell time, lower bounce rates, and improve overall SEO metrics.
Overall, video offers a powerful and versatile medium to engage, educate, entertain, and influence your target audience. Its visual and auditory appeal, combined with its storytelling potential, make it an essential tool for modern marketing strategies. In the end, we all need to be doing some form of video within our professional lives overall.
